Over 20% Of Americans Own An Apple Product

Originally posted on: January 03, 2007

iPod Hacks - Just over 20% of Americans 12 and older own an Apple product of some kind. This was one of the findings in a recent Apple phone study conducted by Toronto-based Solutions Research Group. The upshot of the study is that Apple can increase its market footprint by 30% with the introduction of an iPod phone, according to findings.

Interesting findings:

• 16% of Americans aged 12+ (about 40 million) say that an “iPod” phone is a “great idea” for them personally.
• 24% of Americans aged 12+ (or 28% of cell users) own a Motorola phone and Nokia is used by 17%.
• 53% of likely buyers are women and 47% are men, suggesting broad mainstream appeal.
• Their average income is about 10% above the national average.
• The average age of likely buyers is 35, with 40% over the age of 40.
• Sprint/NexTel and T-Mobile customers are more enthusiastic than average.
• African-American and Hispanic Americans show above average interest.

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